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Authors
Niguse, Tafese https://orcid.org/0009-0008-6536-6392
Borji, Brehanu https://orcid.org/0009-0003-5501-2762
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Article History
Received: 1 October 2024
Accepted: 20 March 2025
First Online: 24 April 2025
Declarations
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: The authors declare that there is no competing interest.
: Ethical approval for this study was granted by the relevant Bule Hora University, marketing department ethical approval committee, ensuring compliance with ethical standards for research.
: Informed consent was obtained from all participants involved in the study.
