Premium private label: how product value, trust and category involvement influence consumers willingness to buy
Crossref DOI link: https://doi.org/10.1007/s43039-020-00012-7
Published Online: 2020-08-04
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bertoli, Giuseppe http://orcid.org/0000-0001-7460-493X
Busacca, Bruno
Imperato, Marta
Text and Data Mining valid from 2020-08-04
Version of Record valid from 2020-08-04
Article History
Received: 2 April 2020
Accepted: 21 July 2020
First Online: 4 August 2020