Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context
Crossref DOI link: https://doi.org/10.1007/s43039-020-00014-5
Published Online: 2020-10-12
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gistri, Giacomo
Corciolani, Matteo http://orcid.org/0000-0003-4122-1638
Text and Data Mining valid from 2020-10-12
Version of Record valid from 2020-10-12
Article History
Received: 28 April 2020
Accepted: 29 September 2020
First Online: 12 October 2020