Crossmark

Generation Z consumers’ perspective: how and why should (not) brands engage in activism?

Crossref DOI link: https://doi.org/10.1007/s43039-025-00109-x

Published Online: 2025-02-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Cammarota, Antonella https://orcid.org/0000-0001-8511-4709
Branca, Generoso https://orcid.org/0000-0002-2481-8822
License Information

Text and Data Mining valid from 2025-02-07

Version of Record valid from 2025-02-07
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Article History

Received: 25 May 2024

Accepted: 21 January 2025

First Online: 7 February 2025

Declarations

:

: The authors have no relevant financial or non-financial interests to disclose.