Does the end justify the means? The persuasive power of emotions in charity advertising: a systematic literature review
Crossref DOI link: https://doi.org/10.1007/s43039-025-00114-0
Published Online: 2025-06-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pansoni, Sofia https://orcid.org/0009-0003-7718-7475
Gistri, Giacomo https://orcid.org/0000-0003-2988-9758
Text and Data Mining valid from 2025-06-03
Version of Record valid from 2025-06-03
Article History
Received: 14 June 2024
Accepted: 30 April 2025
First Online: 3 June 2025