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Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions

Published Online: 2026-01-19

Authors

Sharma, Aman

Sharma, Bhuvanesh Kumar https://orcid.org/0000-0002-8133-6758
Soni, Soumya

Kundu, Soumita
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Text and Data Mining valid from 2026-01-19

Version of Record valid from 2026-01-19
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Article History

Received: 3 July 2025

Accepted: 11 December 2025

First Online: 19 January 2026

Declarations

:

: There is no financial or non-financial conflict of interest reported in this study.

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