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Article History

Received: 12 May 2025

Accepted: 16 September 2025

First Online: 16 October 2025

Declarations

:

: The study was approved by the Research Ethical Committee of Van Hien University, and all procedures were carried out in accordance with relevant guidelines and regulations. A formal ethics approval document has been issued by the Research Ethical Committee of Van Hien University and can be provided upon request. The study involved survey participants who were tourists visiting destinations in the Mekong Delta. Their participation was entirely voluntary, and respondents were informed of the research purpose before data collection. No sensitive or personally identifiable information was requested. Informed consent was obtained from all participants prior to the survey, and respondents were assured of confidentiality and anonymity throughout the study.

: The authors affirm that the participants provided consent for their anonymized responses to be used for research and publication purposes. All findings are reported in aggregate form, ensuring that no individual respondent can be identified.

: The authors declare no competing interests.