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Article History

Received: 27 July 2024

Accepted: 23 May 2025

First Online: 7 June 2025

Declarations

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: This research paper is a survey study focused on analyzing existing literature and case studies to understand the impact of artificial intelligence on the development process in the digital media industry. In addition to reviewing publicly available sources, empirical data was also collected through interviews and surveys, with all participants providing informed consent. Ethical approval was obtained for the data collection process. The research adheres to ethical guidelines regarding accuracy, respect for intellectual property, and the confidentiality of participants' information, with all referenced works properly cited.