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Authors
Mohammad, Anber Abraheem Shlash https://orcid.org/0000-0003-3513-3965
Mohammad, Suleiman Ibrahim https://orcid.org/0000-0001-6156-9063
Vasudevan, Asokan https://orcid.org/0000-0002-9866-4045
Alenazi, Sultan Alaswad
Hussain, Zahid
Awad, Abdelrehim https://orcid.org/0009-0005-3649-430X
Hamed, Adam Ahmed Musa
Mahmoud, Muhanad
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Article History
Received: 27 November 2025
Accepted: 31 December 2025
First Online: 9 January 2026
Declarations
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: This study was conducted in accordance with the Declaration of Helsinkiand relevant institutional and national guidelines. Prior to data collection,the protocol titled “Digital Sales Automation and Buyer Engagement:Investigating the Mediating Role of Perceived Value in B2B Exchanges” wasreviewed and approved by the Institutional Review Board (IRB), Office ofResearch, Innovation and Commercialization (ORIC), Shaheed BenazirBhutto University, Shaheed Benazirabad (Pakistan) on 24 September 2024(Registration No.: ORIC/SBBU/-722; ASRB Registration No.: ASRAB/SBBU/-1RB00012255; IRB Log No.: 56-121; Federalwide Assurance (NIH, USA): FWA000188121). Data collection commenced only after IRB approval.
: Not applicable. The manuscript does not contain any individual person’s data in any form (including images, videos, or case details).
: Not applicable. This study is based on a survey of B2B professionals and does not involve any clinical trial or medical intervention.
: Participation was voluntary. Before beginning the survey, all invitees viewed an information sheet describing the study purpose, procedures, potential risks/benefits, confidentiality, and contacts for the research team and ORIC. Participants then provided written electronic consent (checkbox confirmation). Only adults (≥ 18 years) were eligible; no vulnerable populations were targeted or enrolled. Participants could discontinue at any time without penalty.
: The authors declare no competing interests.
