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Optimal marketing strategy for information products in the presence of network effects: fixed price, seeding, or advance selling?

Published Online: 2026-03-02

Authors

Liu, Xu https://orcid.org/0000-0002-2932-2578
License Information

Text and Data Mining valid from 2026-03-02

Version of Record valid from 2026-03-02
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Article History

Received: 7 October 2025

Revised: 2 January 2026

Accepted: 7 January 2026

First Online: 2 March 2026

Declarations

:

: The author declares that they have no Conflict of interest.

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