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Article History

Received: 6 February 2025

Accepted: 6 July 2025

First Online: 15 July 2025

Declarations

:

: This research ensures fairness, transparency, and accountability by mitigating bias in AI-driven consumer segmentation. No personally identifiable data were used, and ethical AI principles were strictly followed.

: Not applicable.

: All authors have reviewed and approved the manuscript and have given their consent for publication in this journal.

: The authors declare no competing interests.

: All materials used in this study are available upon reasonable request. Specific details regarding the materials can be obtained by contacting the corresponding author.