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Authors
Wang, Xiaoyi
Wang, Yuzhou
Li, Nannan
Zhao, Yuhan
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Funding
Funding for this research was provided by:
General Program of the National Natural Science Foundation of China (72072161)
Youth Program of the National Natural Science Foundation of China (72302211)
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Article History
Received: 18 November 2024
Revised: 28 April 2025
Accepted: 27 May 2025
First Online: 30 September 2025
Declarations
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: All procedures performed in this study were conducted in accordance with the Helsinki Declaration and approved by the Internal Review Board of Marketing Department, School of Management, Zhejiang University.
: Informed consent was obtained from all individual participants included in the study.
: The authors declare no competing interests.
