Resonance Marketing in the Age of the Truly Informed Consumer: Creating Profits Through Differentiation and Delight
Crossref DOI link: https://doi.org/10.1007/978-3-030-00443-9_4
Published Online: 2018-10-10
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Clemons, Eric K.
Text and Data Mining valid from 2018-10-10