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Authors
Lucian, Rafael
Bicho, Marta
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Chapter History
First Online: 2 April 2019
Conference Information
Conference Acronym: AMSWMC
Conference Name: Academy of Marketing Science World Marketing Congress
Conference City: Porto
Conference Country: Portugal
Conference Year: 2018
Conference Start Date: 27 June 2018
Conference End Date: 29 June 2018
Conference Number: 21
Conference ID: amswmc2018
Conference URL: http://www.ams-web.org/events/EventDetails.aspx?id=887997
