Service Engagement in the Marketing Discipline: The Life and Legacy of Joseph F. Hair Jr.
Crossref DOI link: https://doi.org/10.1007/978-3-030-06031-2_5
Published Online: 2019-03-19
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ortinau, David J.
Williams, Alvin J.
Text and Data Mining valid from 2019-01-01
Version of Record valid from 2019-01-01
Chapter History
First Online: 19 March 2019