Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation
Crossref DOI link: https://doi.org/10.1007/978-3-030-08277-2_4
Published Online: 2019-10-05
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Adeola, Ogechi
Hinson, Robert Ebo
Evans, Olaniyi
Text and Data Mining valid from 2019-10-05
Version of Record valid from 2019-10-05
Chapter History
First Online: 5 October 2019