Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina
Crossref DOI link: https://doi.org/10.1007/978-3-030-12453-3_27
Published Online: 2019-05-29
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Trivella, Lamprini
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 29 May 2019