Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment
Crossref DOI link: https://doi.org/10.1007/978-3-030-23010-4_15
Published Online: 2019-09-14
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rajagopal, Ananya
Text and Data Mining valid from 2019-09-14
Version of Record valid from 2019-09-14
Chapter History
First Online: 14 September 2019