Taste vs. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era
Crossref DOI link: https://doi.org/10.1007/978-3-030-24374-6_20
Published Online: 2019-11-12
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Keating, Brendan M.
Singh, Nitish
Text and Data Mining valid from 2019-11-12
Version of Record valid from 2019-11-12
Chapter History
First Online: 12 November 2019