Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets
Crossref DOI link: https://doi.org/10.1007/978-3-030-24482-8_4
Published Online: 2019-09-04
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Leposky, Tiina
Arslan, Ahmad
Dikova, Desislava
Text and Data Mining valid from 2019-09-04
Version of Record valid from 2019-09-04
Chapter History
First Online: 4 September 2019