Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand
Crossref DOI link: https://doi.org/10.1007/978-3-030-29458-8_8
Published Online: 2019-10-26
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
El-Bassiouny, Noha
Hamed, Sara
Hammad, Hadeer
Adib, Hagar
Ammar, Nesma
Text and Data Mining valid from 2019-10-26
Version of Record valid from 2019-10-26
Chapter History
First Online: 26 October 2019