UXi Validation: How to Evaluate if Brand Values Can Be Experienced by Users
Crossref DOI link: https://doi.org/10.1007/978-3-030-29868-5_8
Published Online: 2019-11-13
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
van de Sand, Felix
Frison, Anna-Katharina
Zotz, Pamela
Riener, Andreas
Holl, Katharina
Text and Data Mining valid from 2019-11-13
Chapter History
First Online: 13 November 2019