Direct to Consumer (D2C) E-Commerce: Goals and Strategies of Brand Manufacturers
Crossref DOI link: https://doi.org/10.1007/978-3-030-48332-6_16
Published Online: 2020-07-08
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Leimstoll, Uwe
Wölfle, Ralf
Text and Data Mining valid from 2020-07-08
Version of Record valid from 2020-07-08
Chapter History
First Online: 8 July 2020