The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms
Crossref DOI link: https://doi.org/10.1007/978-3-030-48332-6_17
Published Online: 2020-07-08
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Peter, Marc K. http://orcid.org/0000-0002-2897-0389
Dalla Vecchia, Martina
Text and Data Mining valid from 2020-07-08
Version of Record valid from 2020-07-08
Chapter History
First Online: 8 July 2020