Measurement of Visual Attention to Advertising Using Eye-Tracking Techniques
Crossref DOI link: https://doi.org/10.1007/978-3-030-49709-5_8
Published Online: 2020-10-02
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hadinejad, Arghavan
Le, Dung
Ma, Jiangsu
Scott, Noel
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
First Online: 2 October 2020