The Importance of Co-production in Branding as Governance Strategy
Crossref DOI link: https://doi.org/10.1007/978-3-030-53705-0_8
Published Online: 2020-11-24
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Klijn, Erik-Hans
Stevens, Vidar
Text and Data Mining valid from 2020-11-24
Version of Record valid from 2020-11-24
Chapter History
First Online: 24 November 2020