The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation
Crossref DOI link: https://doi.org/10.1007/978-3-030-54205-4_5
Published Online: 2020-11-13
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gatautis, Rimantas
Banytė, Jūratė
Kuvykaitė, Rita
Virvilaitė, Regina
Dovalienė, Aistė
Piligrimienė, Žaneta
Gadeikienė, Agnė
Vitkauskaitė, Elena
Tarutė, Asta
Text and Data Mining valid from 2020-11-13
Version of Record valid from 2020-11-13
Chapter History
First Online: 13 November 2020