The Relationship Between Logo Changes and Brand Equity in Creating Brand Awareness
Crossref DOI link: https://doi.org/10.1007/978-3-030-65085-8_17
Published Online: 2021-03-02
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Diktaş, Meltem
Akgün, V. Özlem
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 2 March 2021