Cárdenas, Sandra Milena Sánchez
Oliveros, Diego Andrés Álvarez
Huertas, Néstor Fabián Díaz
Ávila, Jose Armando Deaza
Chapter History
First Online: 17 May 2021
Change Date: 6 August 2021
Change Type: Correction
Change Details: This book was inadvertently published with the incorrect author’s affiliation in Chapter 4 The affiliation for Jose Armando Deaza Ávila and Néstor Fabián Díaz Huertas is given as La Salle University, Philadelphia, USA whereas it should be La Salle University, Bogota, Colombia. This has now been corrected.
Conference Information
Conference Acronym: NB-PL
Conference Name: National Brand and Private Label Marketing Conference
Conference Year: 2021
Conference Start Date: 22 June 2021
Conference End Date: 23 June 2021
Conference ID: nbpl2021
Conference URL: http://www.nb-plmarketing.org/