Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence
Crossref DOI link: https://doi.org/10.1007/978-3-030-81337-6_1
Published Online: 2022-01-01
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Anning-Dorson, Thomas
Hinson, Robert E.
Coffie, Stanley
Bosah, Genevieve
Abdul-Hamid, Ibn Kailan
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 1 January 2022