Managing Brands in an Ever-Changing Media Environment
Crossref DOI link: https://doi.org/10.1007/978-3-030-86680-8_9
Published Online: 2022-02-15
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Langner, Tobias
Klinke, Tobias
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 15 February 2022