Impact of Racial Diversity in Advertising on the Perception of Mass-Customized Products by Consumers
Crossref DOI link: https://doi.org/10.1007/978-3-031-09782-9_9
Published Online: 2023-07-21
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Aichner, Thomas
Brutto, Amanda
Nippa, Michael
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 21 July 2023