The Use of Augmented Reality to Enhance Consumer Experience: The Case of Kohl’s Snapchat Virtual Closet and Sephora Virtual Artist
Crossref DOI link: https://doi.org/10.1007/978-3-031-11185-3_4
Published Online: 2023-01-01
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wanick, Vanissa
Stallwood, James
Bazaki, Eirini
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 1 January 2023