Measuring Sales Promotion Effectiveness
Crossref DOI link: https://doi.org/10.1007/978-3-319-05542-8_32-1
Published Online: 2019-03-05
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gedenk, Karen
Text and Data Mining valid from 2019-01-01
Chapter History
Received: 19 January 2018, 00:00:00
Accepted: 19 January 2018, 00:00:00
First Online: 5 March 2019