Benefits of Neuromarketing in the Product/Service Innovation Process and Creative Marketing Campaign
Crossref DOI link: https://doi.org/10.1007/978-3-319-64400-4_7
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Suomala, Jyrki
License valid from 2017-12-06