Storytelling as a Tool to Increase the Influence of Marketing Within the Firm: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_135
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Houghton, David M.
Walker, Douglas M.
Nowlin, Edward L.
License valid from 2017-12-06