A New Perspective on Value Creation and Marketing’s Dominant Logic: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_165
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Satornino, Cinthia B.
Peloza, John
Allen, Alexis
Perren, Rebeca
License valid from 2017-12-06