The Effect of Advertising Concentration on Retailers’ Market and Financial Performance: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_17
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhang, Chi
Vorhies, Douglas
License valid from 2017-12-06