IAT Measurement Method to Evaluate Emotional Aspects of Brand Perception—A Pilot Study
Crossref DOI link: https://doi.org/10.1007/978-3-319-67431-5_19
Published Online: 2017-11-17
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kindermann, Harald
Schreiner, Melanie
License valid from 2017-11-17
Text and Data Mining valid from 2017-11-17
Chapter History
First Online: 17 November 2017