Effects of Country Personality on Foreign General Product Attitude Through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-68750-6_38
Published Online: 2017-11-18
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chao, Paul
Aktan, Murat
Zhang, Lei
License valid from 2017-11-18