Can Product Typicality Enhance Consumers’ Attitudes Toward Goods from Economically Hostile Countries? An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-68750-6_7
Published Online: 2017-11-18
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tseng, Ting-Hsiang
Balabanis, George
Liu, Matthew
License valid from 2017-11-18