Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-68750-6_78
Published Online: 2017-11-18
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Babin, Barry J.
Frethey-Bentham, Catherine
Golden, Linda L.
Ortinau, David J.
License valid from 2017-11-18