Effect of Instant Messenger Use on Purchase Decision of Consumers: The Role of Communication Quality and Content
Crossref DOI link: https://doi.org/10.1007/978-3-319-69644-7_13
Published Online: 2017-11-08
Published Print: 2017
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lu, Zhepeng
Wang, Xiaoshan
Huang, Jinghua
License valid from 2017-01-01