Brand Value and the Factors Affecting It
Crossref DOI link: https://doi.org/10.1007/978-3-319-70055-7_31
Published Online: 2018-04-18
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nadanyiova, Margareta
Kliestikova, Jana
License valid from 2018-01-01