Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as ‘Commercial Promises’
Crossref DOI link: https://doi.org/10.1007/978-3-319-72637-3_3
Published Online: 2018-01-25
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cronin, Anne M.
License valid from 2018-01-01