Research on the Construction of Enterprise Brand Competitiveness Evaluation System Based on the Integration of SWOT and AHP Model
Crossref DOI link: https://doi.org/10.1007/978-3-319-72745-5_6
Published Online: 2018-03-28
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tao, Mudan
Li, Zhi
License valid from 2018-01-01