Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International
Crossref DOI link: https://doi.org/10.1007/978-3-319-72923-7_20
Published Online: 2017-12-23
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nyangwe, Sharon
Buhalis, Dimitrios
License valid from 2017-12-23