Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
Crossref DOI link: https://doi.org/10.1007/978-3-319-74129-1_6
Published Online: 2018-03-29
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shaikh, Aijaz A.
Glavee-Geo, Richard
Tudor, Adina-Gabriela
Zheng, Chen
Karjaluoto, Heikki
License valid from 2018-01-01