Business’s Social Orientation: Genre Specificity of Sports Brands’ Accounts in the Social Media
Crossref DOI link: https://doi.org/10.1007/978-3-319-74216-8_4
Published Online: 2018-03-31
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Terskikh, Marina
Malenova, Evgeniya
License valid from 2018-01-01