Ballin’ the Pinball Way: Conceptualizing the WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising
Crossref DOI link: https://doi.org/10.1007/978-3-319-77929-4_5
Published Online: 2018-05-03
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Walsh, Christine
Lindley, Jordan
Arora, Anshu Saxena
Edmonds, Jennifer J.
License valid from 2018-01-01